​About

AARUSHI means sunrise, sunlight, light, and heaven in Hindu, and we chose this brand name with a positive connotation to cheer you up in times like these.

 

Our company has a history of over 300 years in India, and in Japan, we were asked by the Indian government to exhibit our products at the 1970 Osaka Expo.

Our company has a history of over 300 years in India. Until today, we have been operating mainly as a large wholesaler in Japan.

It is thanks to our suppliers and customers that we have been able to make it this far with their trust and achievements in our long journey.

At the 50th anniversary of our company, we have been mainly selling our products to wholesalers, department stores, and select stores.

However, with the launch of our new brand AARUSHI, we would like to offer better products directly to our customers at reasonable prices.

 

AARUSHI's products aim to be of a higher quality than the first rank, and we sell natural diamond jewelry with a sense of power based on rough stones that you have never seen anywhere else.

 

 

All of our products are one-of-a-kind, and no two pieces are exactly alike.

 

All of our diamonds are purchased from our group companies, and our motto is "fair trade," so we try to create a win-win situation for everyone involved.

 

90% of our products are made at our factory in Japan, and our craftsmen are experienced and top-notch, who have made products for high brands and select stores that you know and love.

 

The diamonds are purchased through a network of our group companies around the world, so there are no middlemen margins and you can purchase high quality diamonds at a reasonable price.

 

We do not have a street store at this time, but we are opening a store at events, exhibitions, and pop-ups.

 

We also have a private salon that is like a hideaway where you can calmly choose jewelry, try on pieces, and consult with us.

 

We also accept bridal jewelry, full orders and semi-orders according to your needs, so please feel free to contact us:)